If your website fails to grab the attention of your target audience then it’s time for a change.

Just like your business card, business logo, banners and several other marketing tools a website is also considered an important element for your business. In today’s world if a business doesn’t have its own website it hardly grabs the attention of targeted users. Even, if your business holds a website without any innovative design it fails to attract user’s attention. As a result, redesigning a website becomes necessary for business. But again, before you consider the fact of redesigning your website you must keep certain factors in mind. Know from the best web development company in Kolkata, the various factors to be considered before you start heading towards it.

A good website must hold all the essential factors that add more value to your business and thereby improves the sale of products. So if your existing website is not working a per your expectation here are the few things you must work on while redesigning it.

• Analyze the various areas where it is going wrong- If your existing website is not doing well then there must be a purpose. Either your products are not as per their expectations or your website doesn’t influence them. For the first problem, you must try to improve the quality of your products but for the second problem, you must understand which areas of your website are faulty. Using various web analysis tool you can figure out the areas where your customers are spending more times and also those areas that are confusing them, as a result, they are spending less time.

• Set clear goal– Once you know the problem you must set a clear goal. This will further help you to find the perfect solution for the problem your website is facing. You must decide whether you want to make it more appealing or need to change the content for better branding. Looks of a website can help in marketing up to a certain level but after that, it is the functionality that takes over. A simple design is always preferable to attracting more users.

• Know your users– Once your goals are set you need to figure out your target users, the areas they are residing and know their expectations. You also need to find out how long your users stay on that particular page and what else can retain them for a longer time on your website.

• Look for your competitors- Whatever be the category of your business it is important to figure out your competitors and observe their website. You can personally visit their website and look for extra features they are providing on their websites. This can always help you to get some more innovative ideas.

• Monitor your website content– Once you know how your competitors are presenting your website you can easily compare those with your website. If you feel there is any need to change any particular content you can easily do it at the earliest.

• Check whether it is SEO- Friendly– Content matters for a website. Unless your content contains Meta keywords tag, Meta title, Meta description web spiders won’t be able to read your website and bring it on the top page of popular search engines. Ultimately your target users won’t be able to find your website.

• Get a responsive design– Choosing a responsive design is very important to give a user-friendly experience to target users. This is because different users browse the website using different devices. Since the screen size of every device varies it is important to go for responsive website design so that your customers are happy while browsing your website.

• Choose the correct platform– You must choose a suitable platform that can solve your purpose. Usually, a platform that includes a content management system works best for any website because you can easily update webpages without knowing coding language.

Conclusion

The decision is yours whether you want to focus on the looks of a website or functionality or both. When you maintain a balance between looks and functionality it can expect your website to reach its goal.

Whatever be the problem related to your website you can always get in touch with the Best website development company in Kolkata, Esolz Technologies Pvt. Ltd. Our various website design services can always help you to revamp your existing website or create a completely new website customizing to your business demands.