Avoid certain mistakes while hiring a professional web designer
Planning to hire a professional web designer for magnifying the boundary of your e-commerce business? Here are certain mistakes that must be avoided to make your plan successful.
The website has become an indispensable part of any business, whoever trying hard to establish themselves online. Considering the vast competition online, indeed you need a good quality website to make your competitors stay behind you. But most of the entrepreneurs make certain mistakes that ultimately causes blunders, diminishing their business. Here is the list of facts, mentioned by the best website design company, Esolz technologies, to be avoided, for exposing the glory of your website to your potential customers.
Whoever is willing to create a website to keep up the pace in this competitive business world must understand that a website is the virtual representation of your in-store business. So, the way, you try to decorate your store to attract customers through the glass window itself, you must take special attention towards your website too. Unless you do that you are likely to lose many customers online.
- Choosing the company offering website design services at a lower price
Some entrepreneurs, tend to hire website design companies, for their low price website design services. The fact they forget that good things can never come at a lower price. Only those companies who are inexperienced in this arena can provide services at such a reasonable rate, bringing losses to the companies who hire them.
- Hiring a web designer only to develop your website
Another fact is that many online entrepreneurs never realizes that web designer can craft an explicit design website, but to further develop it, they need the help of a web developer. That is the reason why they recruit only a designer, and never a developer for their website, in turn, saving money for future use.
- Paying too much or too less to the website design company
Many entrepreneurs believe that if they pay too much to a website design company they will get the top quality website, or if they pay too less then they will get a platform that will fulfil their purpose of coming online. However, the reality is something different. The mistake they do is hiring someone based on charges rather than the experiences they are holding.
- Not involving CMS as per business criteria
CMS (Content Management System) is highly essential for crafting websites. Some entrepreneurs are concerned about the content that users will find on the website. But they forget about the content that needs to be edited at the back end, from time to time to improve their website functionality. As a result, they ignore the importance of CMS or chooses something that doesn’t meet their business requirement.
It is always advisable not to compromise with the quality of your website and take the necessary steps, to let your business boom. You can always take aid from Esolz Technologies, the best website design company, for their high- quality website design services and chalk out necessary plans to improve your website visibility, to reach your business goal in very less time.
Must know factors before you redesign your existing website
If your website fails to grab the attention of your target audience then it’s time for a change.
Just like your business card, business logo, banners and several other marketing tools a website is also considered an important element for your business. In today’s world if a business doesn’t have its own website it hardly grabs the attention of targeted users. Even, if your business holds a website without any innovative design it fails to attract user’s attention. As a result, redesigning a website becomes necessary for business. But again, before you consider the fact of redesigning your website you must keep certain factors in mind. Know from the best web development company in Kolkata, the various factors to be considered before you start heading towards it.
A good website must hold all the essential factors that add more value to your business and thereby improves the sale of products. So if your existing website is not working a per your expectation here are the few things you must work on while redesigning it.
- Analyze the various areas where it is going wrong- If your existing website is not doing well then there must be a purpose. Either your products are not as per their expectations or your website doesn’t influence them. For the first problem, you must try to improve the quality of your products but for the second problem, you must understand which areas of your website are faulty. Using various web analysis tool you can figure out the areas where your customers are spending more times and also those areas that are confusing them, as a result, they are spending less time.
- Set clear goal– Once you know the problem you must set a clear goal. This will further help you to find the perfect solution for the problem your website is facing. You must decide whether you want to make it more appealing or need to change the content for better branding. Looks of a website can help in marketing up to a certain level but after that, it is the functionality that takes over. A simple design is always preferable to attracting more users.
- Know your users– Once your goals are set you need to figure out your target users, the areas they are residing and know their expectations. You also need to find out how long your users stay on that particular page and what else can retain them for a longer time on your website.
- Look for your competitors- Whatever be the category of your business it is important to figure out your competitors and observe their website. You can personally visit their website and look for extra features they are providing on their websites. This can always help you to get some more innovative ideas.
- Monitor your website content– Once you know how your competitors are presenting your website you can easily compare those with your website. If you feel there is any need to change any particular content you can easily do it at the earliest.
- Check whether it is SEO- Friendly– Content matters for a website. Unless your content contains Meta keywords tag, Meta title, Meta description web spiders won’t be able to read your website and bring it on the top page of popular search engines. Ultimately your target users won’t be able to find your website.
- Get a responsive design– Choosing a responsive design is very important to give a user-friendly experience to target users. This is because different users browse the website using different devices. Since the screen size of every device varies it is important to go for responsive website design so that your customers are happy while browsing your website.
- Choose the correct platform– You must choose a suitable platform that can solve your purpose. Usually, a platform that includes a content management system works best for any website because you can easily update webpages without knowing coding language.
Conclusion
The decision is yours whether you want to focus on the looks of a website or functionality or both. When you maintain a balance between looks and functionality it can expect your website to reach its goal.
Whatever be the problem related to your website you can always get in touch with the Best website development company in Kolkata, Esolz Technologies Pvt. Ltd. Our various website design services can always help you to revamp your existing website or create a completely new website customizing to your business demands.
Simple tactics to boost up your online business
In the present world, most of the entrepreneurs have their presence in the web world. Make sure your business doesn’t get suppressed because of your competitors. Simple tactics can always boost your online business.
The idea of creating an online platform to reach your customers globally is not a new one. Modern customers prefer to leverage the power of the internet and smartphones to fulfil their purchase decision. Having a website not only builds a brand reputation but also encourages the brand to sell more of their products and become an authority figure. But can you make your competitors stay away from your online business? Indeed you can! Esolz technologies, the Best Web Development Company in Kolkata will explain to you the best possible ways to boost your online business.
- Have a User-friendly website- Majority of the brands have their online presence. If you don’t have one then get it today itself. Also, make sure your website is user-friendly and attractive at the same time to beat your competitors. If you can’t create it yourself then get the best help from leading Web Development Company. Their professional designers and developers can create the best quality website for your brand.
- Make the best use of social media platforms- One of the most effective ways to grow your brand’s popularity is by interacting with influencers and customers via social media platforms. You don’t need to make use of every social media channel. Just select one or two most popular platforms, create an account and start campaigning your products.
- Don’t limit yourself to a blog post- Uploading Blog posts can definitely help you to reach your customers but don’t just restrict yourself to blogs. There are multiple options available to share informative or entertaining content. You can make use of videos. Podcast, workshops, infographic, online courses to improve your online presence.
- Encourage guest Blogging and Email Marketing– Various tools and techniques are available to improve your online presence but another popular method is encouraging guest blogging and email marketing.
Where guest blogging will earn credibility for your business and optimize website’s traffic, email marketing builds positive relationships with clients. The benefit of email marketing is that you can directly interact with your clients at a convenient time.
Hopefully, now you have got some ideas to boost up your online business. Follow them and make your brand visible among your target audience. If you want to learn more on this topic reach out to us at Esolz Technologies Pvt Ltd. We are the best Web Development Company offering a wide array of web development services. Visit our website to know more about us.
Improve your website ranking with effective SEO strategies
Do you still believe that maintaining a website can bring success to your online business? If, so you are wrong. A website is an online platform through which you can showcase your products and services. But if you want to market your platform and gain visibility among your target audience, you need the help of SEO experts from a good web development company. The strategies followed by experts can always bring success to your business.
How is the SEO team going to provide website design services? The only target of the SEO team is to make your website appear among the top pages of popular search engines. This will always encourage more users to visit your profile and as a result, there will be a direct impact on the conversion rate too. Check out the strategies followed by SEO experts to give better visibility to your brand.
- Search for the relevant keywords– By typing keywords on search boxes, users try to learn more about any particular products or services. SEO experts always try to think from the viewpoint of target audiences. They do necessary research work and expands the list of keywords or find out alternate phrases and use them with Page Title, Meta Descriptions, Subheadings, Content, images.
This way the Web Spider can easily identify your website and encourage visitors to visit your website.
- Pinpoint the Long- Tail– Long-Tail keywords are capable of generating more specific result. But here the biggest challenge is to use those phrases or keywords that will bring desired results, yet are not widely used. This will always help your website to stand out of the crowd and bypass your competitors
- Enhance website credibility- Apart from the keywords, the SEO experts’ links websites with outside sources as well. Google bots identify the content of your website by following those links. High quality brings always ensures a significant result. The tremendous effort of the SEO experts and a user-friendly website always improves website credibility.
What are you waiting for? Contact a good Web Development Company at the earliest and hire their website design services. Their SEO team members will work with the designers and designers and ensure your brand gets better visibility on the web.
Finding it difficult to choose the Best Web Development Company? Contact Esolz Technologies Pvt Ltd today itself and get your website done by them. They will closely work with you and help you to generate more leads to your website.
Good Design and SEO practice is the need of the hour
Nowadays, people prefer to access the internet for any kind of information. This is mainly because- the world is connected together through the internet and the easy availability of smart devices. There has been a significant impact of this on the business world as well. As more and more customers are opting for doing online purchase, various companies are also looking forward to making theirs on the web. A website has turned out to be an essential tool for marketing the products and services online. Still, if your online business is not yet bringing effective results don’t get surprised. Know from Esolz Technologies Pvt limited, the top website development company in Kolkata, how to make your e-commerce business successful.
Website is a platform through which you get connected to millions of users for selling your products and services. If your website fails to do so then it’s peak time to identify where the problem lies.
A website is not only about putting images and writing a few words about your company and the products and services you are offering. A successful website needs lots of attention so that it is capable of driving in more traffic towards your business and generate more revenue by improving sales. Good design and SEO practice is the pillar of a successful website and to achieve this you need the best website design company.
What makes a good web design?
A good design doesn’t necessarily mean using lots of images and cluttering it here and there. Rather there has to be synchronization between colors, style, layout and images to make the webpage attractive. It is a good design that creates a lasting impact on the mind of the users. Another important factor behind the good design is user-friendliness. It is only when the webpage has easy navigation, the responsive design you can consider it to be a good design.
How SEO is connected to good Design?
If your website is not SEO friendly, all your efforts towards the development of good web design go in vain. This is mainly because if the popular search engines are unable to read the content of your website they will never allow your webpage to appear on the top page. So, your website will never get the popularity it deserves.
This is the reason why web designers work with SEO experts during the development process of the webpage. It’s only when a design is SEO friendly it will attract more browsers towards the business website.
Essence of success
If you want to smell the essence of success then your focus should be on both the design and SEO practice. This is only possible when the different elements of the website are positioned using metadata, keywords, H1, H2 tags.
I know, it is quite a difficult task to take care of so many things. There are working professionals who know how to do this. If you are looking for the best website design company in Kolkata, get connected with us. Our team of expert professionals will help you to have the best quality website for your business without making a hole in your pocket.
Companies need the best web design company for design business website
A combination of various factors brings out a well-built website by satisfying all the specific requirements of the business. Considering such factors, it is hard to say whether the website is better truly than other similar websites that is why we need the best web design company like Esolz Technologies Pvt Limited for its pursuit of excellence, a motto to serve all the client requisites and a cortège of experienced employees. There are some telling and specific characteristics to deliver an impeccable web design for any sort of website. Those features are discussed in the following points which a company can get in their website embedded when they contact with Esolz Technologies Pvt Limited for their web design and development.
Quality Website Content
The most primary reason for using a search engine or browsing website is to search for the required information. You will be amazed to know that an individual spends an average of 6 hours on browsing to get information. Well, the amount of time is compelling enough to get the right sort of web design for business. Now, technology is striving internet faster than the speed of light even so a website has to be fashionable and fast with all important information. The search engine always prioritizes quality content to show it to the visitors. Esolz Technologies Pvt Limited understands the value of designing a website like the best web design company to get the website maximum reaches. For business websites, the content should always consist of all the important information and should be in a pertinent form of the business. Like, from a high-quality testimonial to all the necessary information should be there on the website to keep the visitors satisfied for making revenues.
User-friendly Navigation
With the help of Esolz Technologies Pvt Limited, one can have user-friendly navigation in their business website to serve all the requisites of the visitors properly. With the association of proper navigation, the user can lead themselves to the proper direction where they can find their required information. With proper navigation, the visitor can find important links, simple and logical labels, call-to-action schemes to get their definite answer. These are the parts of the navigation that the designers of the best web design company incorporate. If your website is robust with lots of contents then a search box option should be there on the website.
Web-page Speed
In this first spinning world, people have gained a tendency to fast browse everything to get fast results. If a web page takes more than usual time to load then the visitor is more likely to abandon the website. Maximum time visitors leave the page before it is fully rendered so all the attractive design becomes useless. The hamper in the speed of the website makes the website lose its visitor. That is why the association of the best web development company is important.
Why do you need a Top web design company in Kolkata for your business?
Web design isn’t that easy as it seems to be because to understand web design, it is important to transgress the way of viewing a website as various web browsers interpret the codes in a different way to show the site on any screen. Design determines the rate of conversions, profit, and the traffic visits so every minute detail like the loading speed, content, age of the code and browser variations matter in order to provide a smooth functionality of the website. The importance of the Top web design company in Kolkata lies in these small but important factors to establish a website properly. Let’s remove the curtain to know more about the unknown and amazing facts and aspects of web design.
1. Browsers render websites differently
A similar website looks different in different web browsers and that is because of the various rendering and parsing of the websites. Different browsers translate codes differently and the screen looks different in each browser that is why. Whereas some browsers load the codes in a certain way, on the other side some browsers are unable to recognize specific codes. For a layman, it can be very tricky but with the help of the best website design company in Kolkata, the issues with HTML and CSS can be solved properly. A website designer does not only fabricate the layout of the website because on the other hand they also make the functions properly.
2. The website actually dictates views to focus
The way of reading and browsing has changed hugely. According to a report of Nielson Norman Group, the clean and scannable layout has the potential of 47% usability improvement. If a visitor cannot skim through the website and is not able to find the key information to serve their purpose then the website will meet huge loss as the visitors will leave soon after being dissatisfied. Every Top web design company in Kolkata is trying to create the websites which can direct the viewers to their required place.
3. Two-year for a website is too much
We designers leave no stone unturned to keep their pace with the latest technology. Due to the constant change of the browsers and devices, the existing websites should be changed within 2 years as it is already too much time for an update. In order to remain relevant and updated, the professionals should be on the peak of their coding so they can more focus on the compatibility of the browser, search engine algorithms, etc. the Top web design company in Kolkata keeps on adding new features and make the website compatible with every sort of device.
Digital marketing- Ideal Tool for branding effectively
With the immense popularity of internet, users prefer to find any information online or do complete their shopping. Establishing a business is relatively easier than establishing a brand and create an impact among the target audience. In this digital era, digital marketing is the only solution for branding your product perfectly.
Right kind of branding can help you in many ways. Some of them are-
Remove any confusion- since the customers are well aware of the product and its services through effective branding, it reduces any chances of confusion among them. So, customers can confidently purchase it online and assume it to be less risky. They are of the thought that a branded product will always give them better service.
Generates more revenue- once the customers start purchasing your product online it will generate more revenue and at the same time will help you to expand your business geographically.
Bypass your competitors- Many entrepreneurs are there online selling the product very similar to yours. But effective digital marketing can always help you to bypass them and create a niche for yourself in the market.
Improve productivity- since getting customer’s feedback over the website is quite an easy task, there is always a better chance to improve your productivity as per the preference of your customers.
Attract more investors- once your online business is popular, the more investors will be willing to invest in your business and help you to expand it.
Thus, we can figure out how effective digital marketing can help us to improve brand credibility. But, who can actually help you with the best digital marketing? It is a website design company that can actually help you.
Before going for digital marketing you need to have a proper SEO-friendly website. That will help your brand to improve its ranking over popular search engine. Not only that, but it will also give a user-friendly experience to your target audience and generate more traffic towards your website and also improve the conversion rate. So, it is always a good decision to contact the website design service in India, especially if your company is from here.
You might be confused, why I am focusing on the best website design service in India, because even if you are not an Indian company, you can always hire the service from here so that you can get a website, without making a giant hole in your pocket. It will be budget-friendly. Since, being a start-up company, you might be having limited funds. So, contacting an Indian company can help you in many ways.
But, if you are looking for the best web design company, then you must contact Esolz Technologies Pvt. Ltd. It is the best web design company in Kolkata. They have efficient team members whose explicit work can help your business to grow uninterruptedly.
The Merits Of Proper Web Development In A Competitive Market
Digital marketers are aware of the online competitive market arena and how much difficult it is to thrive a business here. It is true that through online one gets a lot of exposure but it is also equally true that everyone is chasing to get hold of this benefit. Online platforms are the best to promote a business but there are some pros and cons if it is not properly promoted. Web Development is such a component which is an undeniably important and mandatory factor for e-commerce as without any website the world will be confined in the traditional business style and people can’t be connected globally. At the time of promoting, the global digital marketers have chosen the web application as their way of marketing as it can engage almost the whole world under one roof. The conveniences are under the fingertips of the visitors.
Merits of having the assistance of a Web Development company
1. Easy Maintenance: With the help of Software applications, the company does not need to keep updating their apps to the user’s device. The update and maintenance will be directly operated from the server and this remote access is always an added point of web solutions.
2. Cross-Platform Abilities: Today, because of the development of technology things are getting easier as these days any web application can be accessed by any devices or users irrespective of the system because of the adapting quality. This compatibility is the reason for gathering a large number of visitors in minimum time.
3. Economic: A marketer always looks for an option to curb the expense now the web-based apps are the best for any marketer to save money. It helps the companies to buy robust hardware in order to give support to the software and to maintain various systems. Alongside the website developing the companies have to find another way of engaging more people in less time as Mobile App Development Services help the visitors to provide easier accessibility.
4. Easy Enhancement of Business: A business is considered to be successful when it keeps on growing. The web-based applications and software are easy to upload so the grow become unstoppable if people know the exact ways. Now without professional help, it is really hard to meet the requirements.
The popularity of website designing and developing has taken the marketing world to another axis. Every marketer today tries to make the user experience better for the purpose of more engagement. Without proper user satisfaction, it is not possible to expand the sphere of business.
Quick Points to Know on How to Hire Best website design company
With the expeditious growth in technology, the notion of promoting has changed vastly. Today, companies are launching their products or services on the internet to get global exposure. Now, what is the main portal of exposure when a company is trading through the internet? The website is the main portal that helps to drag millions of online customers. Many confusions pop up when it comes to choosing the Best website design company for the benefit of your brand. Many questions come up at the time of selection as it is just an enormous job for its function to your company. This decision should not be taken lightly for the ponderousness of the purpose it serves. The following points will help to understand and acquire the punctilious details of the website designing so you can perspicaciously consider the factors of choosing the website design company.
1. Robust Portfolio
Any web agency with long tenure in the marketing field will take the pride to exhibit their portfolios to the clients as a portal of promotion. The agglomeration of the former website designs of them will give you a clear picture of the work capabilities, talents to set the standard for or mould decision. Now, many same portfolios of the different company will give you a clear idea of each of them and of the entire service. With these portfolios, you can choose the one which is adhering to your standard. This is the way to find the Best website design company.
2. Experience in your field of work
This is a key factor which determines the standard of work you are going to get from a company. After checking several portfolios, you will be crystal clear to you to understand the fields they have worked in previously. Choosing a company with same field work as yours is the cherry on the top because the years of experience and knowledge they have gained with former projects will help your website to design properly. They will have the idea of expectations of clients and they will value your time and money also. There is a plethora of business company and each differs with the another. So choose a company which understands your purpose and requirements.
3. Deadline
Punctuality is key to success so any company you hire should have a good reputation in valuing the time and money of the client. Remember, time is money. You can’t prolong a single website design for a long time whereas in every 1-second hundreds of new websites are designing all over the world. Your company needs to be online as soon as possible for its exposure and progress. After designing developing is also required so other factors come to find the Best web development company. A web designer or developer should know the proper time of delivering a completely built website without pushing it to the waiting tray.
4.The expense of the project
This is a matter to discuss up front and meticulously. Never compromise the quality because of the price as this investment will bring double in return if properly dealt with so it is better to invest in a professional company than a naive designer. Make sure that your company has a transparent and reliable service. This is another important factor to consider at the time of choosing a website designer.
5. Customer Service
Designing any sort of website is a time taking process and there is no denial but opt for a company which renders an excellent customer service with a professional approach. Their communication skills and ways should be impeccable and they must find a way to solve every issue regarding the designing with their professional experience, expertise, and excellence as that is the feature of the Best website design company
Esolz Technologies 
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