Avoid certain mistakes while hiring a professional web designer
Planning to hire a professional web designer for magnifying the boundary of your e-commerce business? Here are certain mistakes that must be avoided to make your plan successful.
The website has become an indispensable part of any business, whoever trying hard to establish themselves online. Considering the vast competition online, indeed you need a good quality website to make your competitors stay behind you. But most of the entrepreneurs make certain mistakes that ultimately causes blunders, diminishing their business. Here is the list of facts, mentioned by the best website design company, Esolz technologies, to be avoided, for exposing the glory of your website to your potential customers.
Whoever is willing to create a website to keep up the pace in this competitive business world must understand that a website is the virtual representation of your in-store business. So, the way, you try to decorate your store to attract customers through the glass window itself, you must take special attention towards your website too. Unless you do that you are likely to lose many customers online.
- Choosing the company offering website design services at a lower price
Some entrepreneurs, tend to hire website design companies, for their low price website design services. The fact they forget that good things can never come at a lower price. Only those companies who are inexperienced in this arena can provide services at such a reasonable rate, bringing losses to the companies who hire them.
- Hiring a web designer only to develop your website
Another fact is that many online entrepreneurs never realizes that web designer can craft an explicit design website, but to further develop it, they need the help of a web developer. That is the reason why they recruit only a designer, and never a developer for their website, in turn, saving money for future use.
- Paying too much or too less to the website design company
Many entrepreneurs believe that if they pay too much to a website design company they will get the top quality website, or if they pay too less then they will get a platform that will fulfil their purpose of coming online. However, the reality is something different. The mistake they do is hiring someone based on charges rather than the experiences they are holding.
- Not involving CMS as per business criteria
CMS (Content Management System) is highly essential for crafting websites. Some entrepreneurs are concerned about the content that users will find on the website. But they forget about the content that needs to be edited at the back end, from time to time to improve their website functionality. As a result, they ignore the importance of CMS or chooses something that doesn’t meet their business requirement.
It is always advisable not to compromise with the quality of your website and take the necessary steps, to let your business boom. You can always take aid from Esolz Technologies, the best website design company, for their high- quality website design services and chalk out necessary plans to improve your website visibility, to reach your business goal in very less time.
Know how to generate more leads from your website
Most of the companies are struggling hard to generate leads for their business from their websites. Don’t let this happen to you. Know from where to give it a start.
Generating leads via traditional marketing techniques became harder with times, which is the reason why entrepreneurs find websites to be a better platform for lead generation. But again, with the significant rise in the number of companies hogging online, lead generation through the websites becomes difficult as well. The primary reason is that most of the companies don’t know where to give it a start. Check out from the top website design company, Esolz technologies the easy way to boost lead generation using websites.
Before you start reading first clear your idea about leads. Who are your leads?
Leads are your potential customers, who are interested in products sold on your website. Even if they don’t make an immediate purchase, they might turn up in future for making the purchase, which is the reason they continue filling up the forms, providing all the details for personal communication.
Indeed lead generation is an important part of any business to improve the sales of your business. The more your business generates leads, the more revenue your business is expected to earn. And, nothing can be a better platform than your company’s website for lead generation. Again, with so much competition in this contemporary web world, you are compelled to figure out the best possible options that can help you get more leads for your business.
To generate more leads for your websites you must drive more users into your website. There are various ways you can achieve it.
Firstly, you must include an SEO-friendly website that can help you improve your website ranking on Google Search Engine.
The next best thing you can do is choosing blogging as an important tool. Whatever blogs you post on your website or share on different social media platforms, never forget to include keywords or hashtags into it.
You can also opt for Email Marketing to send informative emails to your potential customers. You can inform them about your new blog post which might make them curious.
Also, don’t forget to include our website link with the blog content so that users can easily click on it to enter your website directly.
Once your potential customers start visiting your website, you can easily influence them by highlighting customers, reviews, feedbacks and other testimonials. You can also start direct interaction with your customers through chatbots or encourage them to fill up the contact details form for future conversations.
To Conclude
Now when you have complete knowledge about lead generation, why not implement those ideas to generate more leads and expand your business? For any assistance regarding websites or content, or even digital marketing, you can always reach out to us at Esolz Technologies. Being the Top website design company, we have innovative ideas that can help you to get top-notch quality, SEO- Friendly website that too at an affordable rate.
Must know factors before you redesign your existing website
If your website fails to grab the attention of your target audience then it’s time for a change.
Just like your business card, business logo, banners and several other marketing tools a website is also considered an important element for your business. In today’s world if a business doesn’t have its own website it hardly grabs the attention of targeted users. Even, if your business holds a website without any innovative design it fails to attract user’s attention. As a result, redesigning a website becomes necessary for business. But again, before you consider the fact of redesigning your website you must keep certain factors in mind. Know from the best web development company in Kolkata, the various factors to be considered before you start heading towards it.
A good website must hold all the essential factors that add more value to your business and thereby improves the sale of products. So if your existing website is not working a per your expectation here are the few things you must work on while redesigning it.
- Analyze the various areas where it is going wrong- If your existing website is not doing well then there must be a purpose. Either your products are not as per their expectations or your website doesn’t influence them. For the first problem, you must try to improve the quality of your products but for the second problem, you must understand which areas of your website are faulty. Using various web analysis tool you can figure out the areas where your customers are spending more times and also those areas that are confusing them, as a result, they are spending less time.
- Set clear goal– Once you know the problem you must set a clear goal. This will further help you to find the perfect solution for the problem your website is facing. You must decide whether you want to make it more appealing or need to change the content for better branding. Looks of a website can help in marketing up to a certain level but after that, it is the functionality that takes over. A simple design is always preferable to attracting more users.
- Know your users– Once your goals are set you need to figure out your target users, the areas they are residing and know their expectations. You also need to find out how long your users stay on that particular page and what else can retain them for a longer time on your website.
- Look for your competitors- Whatever be the category of your business it is important to figure out your competitors and observe their website. You can personally visit their website and look for extra features they are providing on their websites. This can always help you to get some more innovative ideas.
- Monitor your website content– Once you know how your competitors are presenting your website you can easily compare those with your website. If you feel there is any need to change any particular content you can easily do it at the earliest.
- Check whether it is SEO- Friendly– Content matters for a website. Unless your content contains Meta keywords tag, Meta title, Meta description web spiders won’t be able to read your website and bring it on the top page of popular search engines. Ultimately your target users won’t be able to find your website.
- Get a responsive design– Choosing a responsive design is very important to give a user-friendly experience to target users. This is because different users browse the website using different devices. Since the screen size of every device varies it is important to go for responsive website design so that your customers are happy while browsing your website.
- Choose the correct platform– You must choose a suitable platform that can solve your purpose. Usually, a platform that includes a content management system works best for any website because you can easily update webpages without knowing coding language.
Conclusion
The decision is yours whether you want to focus on the looks of a website or functionality or both. When you maintain a balance between looks and functionality it can expect your website to reach its goal.
Whatever be the problem related to your website you can always get in touch with the Best website development company in Kolkata, Esolz Technologies Pvt. Ltd. Our various website design services can always help you to revamp your existing website or create a completely new website customizing to your business demands.
Why to focus on Graphic Design while designing a website?
A website is an important marketing tool for branding your products online and Graphic Design plays a major role in it.
A website is not only meant for promoting your brand, rather is a virtual representation of your store where your potential customers can turn to be your real customers very easily. However, things are not as easy as it seems to be, as you need to face lots of hurdles before you can actually start attracting your potential customers. You must not only have an attractive website but also need to opt for different digital marketing tools to achieve your goal. Undoubtedly, Graphic creates wonder for all kinds of the online campaign. The best Web Development Company in Kolkata, Esolz Technologies Pvt. Ltd will explain to you- Why your primary focus must be on Graphic Design before you start developing a website for your company?
Graphic Design is an art of transforming ideas into reality. It is the most effective tool for convincing clients taking very less time, and that is the reason why it has been involved in all kinds of marketing campaigns. A website cannot be an exception to this.
Whatever visuals you see on a website, be it- the banner, images, buttons, colors, texts, styles and symbols, everything is a part of graphic design. Needless to say, unless you have a very attractive website with some innovative ideas you cannot drive traffic towards it. It is only when you have more visitors on your website your ranking on the search engine will increase automatically.
A good design not only helps customers to figure out the product or information they are looking for but also makes them realize if they want to invest in such products. Therefore, using the best graphic designs in the most significant way can always help business in boosting the sales process.
Each time users visits your website they tend to get attracted with the beautiful designs and gradually starts inquiring about the products available on your website. So for instant reactions on your customers, you cannot forsake graphic design.
Looking to hire a designer who can offer you great designs for your website? Why don’t you reach out to us? We are the top web development company offering amazing website design services. We value our clients and provide them with assistance 24/7. Don’t look behind and contact us for any kind of website design services.
Know how engaging content can boost your Online Business
Content marketing isn’t only about promoting your brand rather influencing your customers to trust your brand.
To survive in this competitive market you cannot avoid marketing by involving engaging content. Rather content marketing is the real essence of digital marketing establishing a bridge between you and your target audience. Know the impact of content marketing on your customers from the Best Web Development Company, Esolz Technologies Pvt. Ltd.
To boost up any businesses online your primary focus should be on digital marketing. While you continue to learn more about digital marketing you cannot ignore content marketing. There are several advantages of engaging content skillfully-
Optimize your brand reputation- Good content always helps to improve your brand reputation by establishing trust in users mind. As customers continue reading your content they unknowingly develop an opinion at the very next moment. This might be positive or negative. So it is important to choose your content keeping your customers in mind. Anything positive will always create a positive impact on their mind and help you to become a leader for them.
Encourage clear flow of communication- Good content will always be able to communicate your mission and vision to the right audience. You can also use it to educate your users by informing them about the recent trends. If they have any misconception on any particular topic it can easily be cleared and can also encourage your customers to those products once before being judgmental.
Better way of generating more leads– If you want your business to grow it is important to attract more customers towards your brand. The easiest way to do so is by writing good content. It is not only cost-effective but it surely develops a positive image on your customer’s mind, provoking them to try your services.
Improve organic SEO- As more and more users’ start visiting your website and continue purchasing, you can expect your brand to appear on top pages of popular search engines like Google. SEO plays a key role in boosting up the brand image and make it visible among target users. So improved content can always improve organic SEO.
Develops strong relationships with customers- As content bridges gap between your brand and your users, it is easy to build trust and establish a positive relationship with your customers. Once you gain loyal customers you can expect them to try other products of your brand, earning more revenues for your business.
Let you stay away from your competitors– Even before you establish your online business, as you start doing market research you will find out there are companies selling similar products like yours. This is a major problem, especially for small business. The best way to influence your customers and stay away from your competitors is by engaging informative, influential content.
Connected with other areas of digital marketing- Content is everywhere. It is a way of expression. Whatever channel you use for marketing your product be it email marketing, or writing Meta tags, Meta description or using social media platforms- it is the content that audiences will read and only when they are impressed with such content you can expect them to sneak peek your website for more details.
Hopefully, now you have got a clear picture of the impact of good content on your business. Do hire a professional content writer to boost up your online business. Are you looking for the best one? Why don’t you reach out to the best Web Design Company? Apart from a good quality website you can expect them to offer you other services including content writing to grow your business radically.
Still looking for the one? Contact Esolz Technologies Pvt. Ltd. We are the best web Development Company in eastern India with clients from all around the globe. Do visit our website for more details.
Simple tactics to boost up your online business
In the present world, most of the entrepreneurs have their presence in the web world. Make sure your business doesn’t get suppressed because of your competitors. Simple tactics can always boost your online business.
The idea of creating an online platform to reach your customers globally is not a new one. Modern customers prefer to leverage the power of the internet and smartphones to fulfil their purchase decision. Having a website not only builds a brand reputation but also encourages the brand to sell more of their products and become an authority figure. But can you make your competitors stay away from your online business? Indeed you can! Esolz technologies, the Best Web Development Company in Kolkata will explain to you the best possible ways to boost your online business.
- Have a User-friendly website- Majority of the brands have their online presence. If you don’t have one then get it today itself. Also, make sure your website is user-friendly and attractive at the same time to beat your competitors. If you can’t create it yourself then get the best help from leading Web Development Company. Their professional designers and developers can create the best quality website for your brand.
- Make the best use of social media platforms- One of the most effective ways to grow your brand’s popularity is by interacting with influencers and customers via social media platforms. You don’t need to make use of every social media channel. Just select one or two most popular platforms, create an account and start campaigning your products.
- Don’t limit yourself to a blog post- Uploading Blog posts can definitely help you to reach your customers but don’t just restrict yourself to blogs. There are multiple options available to share informative or entertaining content. You can make use of videos. Podcast, workshops, infographic, online courses to improve your online presence.
- Encourage guest Blogging and Email Marketing– Various tools and techniques are available to improve your online presence but another popular method is encouraging guest blogging and email marketing.
Where guest blogging will earn credibility for your business and optimize website’s traffic, email marketing builds positive relationships with clients. The benefit of email marketing is that you can directly interact with your clients at a convenient time.
Hopefully, now you have got some ideas to boost up your online business. Follow them and make your brand visible among your target audience. If you want to learn more on this topic reach out to us at Esolz Technologies Pvt Ltd. We are the best Web Development Company offering a wide array of web development services. Visit our website to know more about us.
Improve your website ranking with effective SEO strategies
Do you still believe that maintaining a website can bring success to your online business? If, so you are wrong. A website is an online platform through which you can showcase your products and services. But if you want to market your platform and gain visibility among your target audience, you need the help of SEO experts from a good web development company. The strategies followed by experts can always bring success to your business.
How is the SEO team going to provide website design services? The only target of the SEO team is to make your website appear among the top pages of popular search engines. This will always encourage more users to visit your profile and as a result, there will be a direct impact on the conversion rate too. Check out the strategies followed by SEO experts to give better visibility to your brand.
- Search for the relevant keywords– By typing keywords on search boxes, users try to learn more about any particular products or services. SEO experts always try to think from the viewpoint of target audiences. They do necessary research work and expands the list of keywords or find out alternate phrases and use them with Page Title, Meta Descriptions, Subheadings, Content, images.
This way the Web Spider can easily identify your website and encourage visitors to visit your website.
- Pinpoint the Long- Tail– Long-Tail keywords are capable of generating more specific result. But here the biggest challenge is to use those phrases or keywords that will bring desired results, yet are not widely used. This will always help your website to stand out of the crowd and bypass your competitors
- Enhance website credibility- Apart from the keywords, the SEO experts’ links websites with outside sources as well. Google bots identify the content of your website by following those links. High quality brings always ensures a significant result. The tremendous effort of the SEO experts and a user-friendly website always improves website credibility.
What are you waiting for? Contact a good Web Development Company at the earliest and hire their website design services. Their SEO team members will work with the designers and designers and ensure your brand gets better visibility on the web.
Finding it difficult to choose the Best Web Development Company? Contact Esolz Technologies Pvt Ltd today itself and get your website done by them. They will closely work with you and help you to generate more leads to your website.
Good Design and SEO practice is the need of the hour
Nowadays, people prefer to access the internet for any kind of information. This is mainly because- the world is connected together through the internet and the easy availability of smart devices. There has been a significant impact of this on the business world as well. As more and more customers are opting for doing online purchase, various companies are also looking forward to making theirs on the web. A website has turned out to be an essential tool for marketing the products and services online. Still, if your online business is not yet bringing effective results don’t get surprised. Know from Esolz Technologies Pvt limited, the top website development company in Kolkata, how to make your e-commerce business successful.
Website is a platform through which you get connected to millions of users for selling your products and services. If your website fails to do so then it’s peak time to identify where the problem lies.
A website is not only about putting images and writing a few words about your company and the products and services you are offering. A successful website needs lots of attention so that it is capable of driving in more traffic towards your business and generate more revenue by improving sales. Good design and SEO practice is the pillar of a successful website and to achieve this you need the best website design company.
What makes a good web design?
A good design doesn’t necessarily mean using lots of images and cluttering it here and there. Rather there has to be synchronization between colors, style, layout and images to make the webpage attractive. It is a good design that creates a lasting impact on the mind of the users. Another important factor behind the good design is user-friendliness. It is only when the webpage has easy navigation, the responsive design you can consider it to be a good design.
How SEO is connected to good Design?
If your website is not SEO friendly, all your efforts towards the development of good web design go in vain. This is mainly because if the popular search engines are unable to read the content of your website they will never allow your webpage to appear on the top page. So, your website will never get the popularity it deserves.
This is the reason why web designers work with SEO experts during the development process of the webpage. It’s only when a design is SEO friendly it will attract more browsers towards the business website.
Essence of success
If you want to smell the essence of success then your focus should be on both the design and SEO practice. This is only possible when the different elements of the website are positioned using metadata, keywords, H1, H2 tags.
I know, it is quite a difficult task to take care of so many things. There are working professionals who know how to do this. If you are looking for the best website design company in Kolkata, get connected with us. Our team of expert professionals will help you to have the best quality website for your business without making a hole in your pocket.
Why you need a website to operate your business?
If you are looking forward to starting up your business then a professionally designed website should be your primary focus. Thereby, you need the best Web Development Company. I’ll tell you why?
Over the years purchasing behaviour of consumers has changed as they are mostly inclined towards adopting the newest technology to find everything right at their fingertips. This makes other business personnel come up with an online website so that they can attract more and more consumers and influence them to buy your product.
If you want to bypass that business personnel who are selling products similar to yours then you must have a professionally designed website with engaging content. There is a reason behind it.
Customers these days don’t trust business who has no website of their own. You might be thinking about making the best use of social media platform but again the reach of this platform is limited. Social media platforms can be used to reach limited persons who are in the same group or common friend list but there might be people who are equally interested in purchasing similar products and services but are not in the group.
Social media platforms can be considered as a powerful marketing channel but if you want your business to thrive exponentially then it is best to have a website.
Different industries target different kinds of potential customers. So, lots of things are to be considered to get the perfect website designed for your business. Getting the right kind of visuals and content will help businesses to attract new customers and retain the existing one. Moreover, since a website is accessible 24*7 universally irrespective of day and time it builds brand credibility as well.
So the following things are to be considered to improve the ranking of your website on the popular search engine, like –
- A website has to be user-friendly
- It must have engaging content
- Its loading time has to be shorter
- The design has to be flexible so that it fits the screen of any kind of device
Are you thinking about the cost engaged with it? Getting a website done is much more cost-effective than what you invest in various other platforms for advertisement. If you are looking to build one then you need the best web development company in Kolkata.
Not aware of the top Website design company in Kolkata? Get in touch with Esolz Technologies Pvt Ltd. They are the best Web development company in Kolkata serving a global clientele. They offer end-to-end support to give you and your customer an amazing experience.
Why investing on best website design company is worthwhile?
Any online business must have a website to establish an online presence. But to make their position more strong and give a tough competition to other competitors they must have a better website which has been designed magnificently to attract more potential customers. Here lies the importance of the best website design company.
Before getting into many details I would like to explain to you how good web design is actually going to impact on your business and your potential target audience.
- Has a major impact on audience’s perseverance– Just by looking at the website at a glance the audience creates an impression regarding the brand and its products and services. If they find the website to be user-friendly and appealing they create a positive impact of the brand and its services and in case they find the website to be backdated they draw a negative image of the brand. So, it is very important to have the most appealing design for your website.
- Improves SEO ranking- The various contents and design elements you publish on the website has a major impact on how the search engine spider will index your website. It is utmost important to publish SEO- friendly content. A Good website always ensures that.
- Bridges any kind of gap- Since your website is available 24*7, 365 days, your customer can easily get the information they are looking for at any point of when likely the internet connection is there. For that, you don’t need to stay awake. Moreover, you can always deploy chatbot to interact directly with the target audience, if they have any query. This way the gap between the business and the audience minimizes.
- Builds trust among your audience- if your websites are not updated regularly then the trust diminishes somewhere in the audience’s mind. They tend to leave the page within a few seconds. So, to make the audience remain longer on your webpage and encourage them to buy your product, you must have a good website.
- Your competitors have it too- you must understand that there are other entrepreneurs online selling the same product as yours. They too have a website. So, there has to be a uniqueness in your website that will make the difference. This is an important reason why you must have a good website.
So, you can understand the influence of a good website. But you must know that to create a good website you need to focus on several elements like the fonts, styles, shapes, colour, pictures everything. There has to be consistent throughout all the pages that are included in your website. After all, this will help you to create your brand identity which is very much essential for a successful e-commerce business. This is why you must involve the best web development company.
The best web design company knows their task very well and will guide you in the process of establishing your business online. If you are looking for any then you can directly contact Esolz, technologies Pvt Ltd. They not only provide their service locally but they have clients worldwide. Get your dream business designed by them.
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